Eo vs Every Man Jack · Bay Area shelf head-to-head
Eo and Every Man Jack, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eo carries more Brand PowerEo is in more Bay Area grocersEo fields the deeper lineupEo sits further up the premium end
Eo
Every Man Jack
52
brand power
42
26
products
11
6
categories
4
5
grocers
4
$1.62
price per fl oz
$1.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eo▭ Every Man Jack
Distribution · 30% of score21·17
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care4 vs 3 SKUs
1% of shelf
only Every Man Jack
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Eo · 2
only Every Man Jack · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eo · Every Man Jack
