Essential Oxygen vs Desert Essence · Bay Area shelf head-to-head
Essential Oxygen and Desert Essence, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Desert Essence carries more Brand PowerDesert Essence is in more Bay Area grocersDesert Essence fields the deeper lineupEssential Oxygen sits further up the premium end
Essential Oxygen
Desert Essence
28
brand power
50
7
products
44
2
categories
7
2
subcategories
15
3
grocers
4
$1.20
price per fl oz
$1.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Essential Oxygen▭ Desert Essence
Distribution · 30% of score13·17
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Toothpaste2 vs 11 SKUs
1% of shelf
only Essential Oxygen
no top category Desert Essence doesn’t also play in.
only Desert Essence
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Essential Oxygen · 1
only Desert Essence · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Essential Oxygen · Desert Essence
