Ethel's Baking Co vs Lofthouse · Bay Area shelf head-to-head
Ethel's Baking Co and Lofthouse, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ethel's Baking Co carries more Brand PowerEthel's Baking Co is in more Bay Area grocers
Ethel's Baking Co
Lofthouse
28
brand power
0
10
products
12
3
categories
2
5
subcategories
7
3
grocers
2
$7.35
avg price
$7.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ethel's Baking Co▭ Lofthouse
Distribution · 30% of score13·8
L
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ethel's Baking Co
only Lofthouse
no top category Ethel's Baking Co doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ethel's Baking Co · 3
only Lofthouse · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ethel's Baking Co · Lofthouse