Evergreen vs Brazi Bites · Bay Area shelf head-to-head
Evergreen and Brazi Bites, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brazi Bites is in more Bay Area grocersEvergreen fields the deeper lineup
Evergreen
Brazi Bites
37
brand power
35
13
products
8
3
categories
4
3
subcategories
5
8
grocers
10
84.7¢
price per oz
4.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evergreen▭ Brazi Bites
Distribution · 30% of score33·42
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Evergreen
only Brazi Bites
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Evergreen · 2
only Brazi Bites · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evergreen · Brazi Bites
