Evergreen vs Van's Foods · Bay Area shelf head-to-head
Evergreen and Van's Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evergreen carries more Brand PowerVan's Foods is in more Bay Area grocersEvergreen fields the deeper lineupEvergreen sits further up the premium end
Evergreen
Van's Foods
37
brand power
31
13
products
7
3
categories
2
8
grocers
12
84.7¢
price per oz
57.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evergreen▭ Van's Foods
Distribution · 30% of score33·50
carried in 8 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Evergreen
only Van's Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Evergreen · 1
only Van's Foods · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evergreen · Van's Foods
