Every Man Jack vs Hibar · Bay Area shelf head-to-head
Every Man Jack and Hibar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Every Man Jack carries more Brand PowerEvery Man Jack is in more Bay Area grocersHibar fields the deeper lineupHibar sits further up the premium end
Every Man Jack
Hibar
42
brand power
35
11
products
15
4
categories
4
4
subcategories
6
4
grocers
3
$2.92
price per oz
$6.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Every Man Jack▭ Hibar
Distribution · 30% of score17·13
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Personal Care4 vs 7 SKUs
2% of shelf
only Every Man Jack
only Hibar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Every Man Jack · 2
only Hibar · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Every Man Jack · Hibar
