Evian vs Poland Spring · Bay Area shelf head-to-head
Evian and Poland Spring, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evian carries more Brand PowerEvian is in more Bay Area grocersEvian fields the deeper lineupEvian sits further up the premium end
Evian
Poland Spring
33
brand power
23
10
products
7
2
categories
2
10
grocers
3
$6.35
avg price
$6.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evian▭ Poland Spring
Distribution · 30% of score42·13
P
carried in 10 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Evian
only Poland Spring
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evian · Poland Spring
