Evol vs Pj’s · Bay Area shelf head-to-head
Evol and Pj’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evol carries more Brand PowerEvol is in more Bay Area grocersEvol fields the deeper lineup
Evol
Pj’s
35
brand power
0
16
products
2
4
categories
1
5
subcategories
1
6
grocers
1
$5.69
avg price
$4.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evol▭ Pj’s
Distribution · 30% of score25·4
P
carried in 6 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pj’s
no top category Evol doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evol · Pj’s