Evol vs Sweet Earth · Bay Area shelf head-to-head
Evol and Sweet Earth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evol carries more Brand PowerEvol is in more Bay Area grocersEvol fields the deeper lineup
Evol
Sweet Earth
35
brand power
0
16
products
3
4
categories
3
5
subcategories
3
6
grocers
1
$5.69
avg price
$5.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evol▭ Sweet Earth
Distribution · 30% of score25·4
S
carried in 6 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Evol
only Sweet Earth
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Evol · 6
only Sweet Earth · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evol · Sweet Earth