Evolution Fresh vs Perfy · Bay Area shelf head-to-head
Evolution Fresh and Perfy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evolution Fresh carries more Brand PowerEvolution Fresh is in more Bay Area grocersEvolution Fresh fields the deeper lineupPerfy sits further up the premium end
Evolution Fresh
Perfy
54
brand power
22
53
products
9
4
categories
1
13
subcategories
1
15
grocers
3
36.9¢
price per fl oz
26.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evolution Fresh▭ Perfy
Distribution · 30% of score63·13
P
carried in 15 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Perfy
no top category Evolution Fresh doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evolution Fresh · Perfy
