Fage vs Oikos · Bay Area shelf head-to-head
Fage and Oikos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fage carries more Brand PowerFage is in more Bay Area grocersOikos fields the deeper lineup
Fage
Oikos
52
brand power
41
23
products
38
1
categories
2
2
subcategories
2
19
grocers
7
43.4¢
price per oz
38.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fage▭ Oikos
Distribution · 30% of score79·29
carried in 19 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fage
no top category Oikos doesn’t also play in.
only Oikos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fage · Oikos
