Family Loompya Corporation vs Royal Asia · Bay Area shelf head-to-head
Family Loompya Corporation and Royal Asia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Royal Asia carries more Brand PowerRoyal Asia is in more Bay Area grocersRoyal Asia fields the deeper lineup
Family Loompya Corporation
Royal Asia
9
brand power
29
2
products
8
1
categories
3
2
grocers
4
$9.59
avg price
$10.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Family Loompya Corporation▭ Royal Asia
Distribution · 30% of score8·17
F
R
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Family Loompya Corporation
no top category Royal Asia doesn’t also play in.
only Royal Asia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Family Loompya Corporation · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Family Loompya Corporation · Royal Asia