Fancy Feast vs Weruva · Bay Area shelf head-to-head
Fancy Feast and Weruva, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fancy Feast carries more Brand PowerFancy Feast is in more Bay Area grocersFancy Feast fields the deeper lineupWeruva sits further up the premium end
Fancy Feast
Weruva
57
brand power
43
102
products
77
1
categories
3
2
subcategories
4
14
grocers
2
64.5¢
price per oz
91.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fancy Feast▭ Weruva
Distribution · 30% of score58·8
F
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fancy Feast
no top category Weruva doesn’t also play in.
only Weruva
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fancy Feast · Weruva
