Fancy Sprinkles vs India Tree · Bay Area shelf head-to-head
Fancy Sprinkles and India Tree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
India Tree carries more Brand PowerIndia Tree is in more Bay Area grocersIndia Tree fields the deeper lineup
Fancy Sprinkles
India Tree
9
brand power
56
2
products
45
1
categories
10
1
subcategories
17
1
grocers
14
$13.99
avg price
$10.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fancy Sprinkles▭ India Tree
Distribution · 30% of score4·58
F
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fancy Sprinkles
no top category India Tree doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fancy Sprinkles · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fancy Sprinkles · India Tree