Fatcat vs Sugar Plum Vegan · Bay Area shelf head-to-head
Fatcat and Sugar Plum Vegan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugar Plum Vegan carries more Brand PowerSugar Plum Vegan is in more Bay Area grocersSugar Plum Vegan fields the deeper lineupSugar Plum Vegan sits further up the premium end
Fatcat
Sugar Plum Vegan
10
brand power
38
2
products
26
1
categories
7
2
subcategories
12
1
grocers
2
$3.39
avg price
$7.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fatcat▭ Sugar Plum Vegan
Distribution · 30% of score4·8
F
S
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fatcat
no top category Sugar Plum Vegan doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fatcat · 1
only Sugar Plum Vegan · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fatcat · Sugar Plum Vegan