Fatted Calf vs Brooklyn Cured · Bay Area shelf head-to-head
Fatted Calf and Brooklyn Cured, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brooklyn Cured carries more Brand PowerBrooklyn Cured is in more Bay Area grocersBrooklyn Cured fields the deeper lineup
Fatted Calf
Brooklyn Cured
15
brand power
44
4
products
16
2
categories
6
2
subcategories
7
3
grocers
7
$2.39
price per oz
$3.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fatted Calf▭ Brooklyn Cured
Distribution · 30% of score13·29
F
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fatted Calf
only Brooklyn Cured
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fatted Calf · 1
only Brooklyn Cured · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fatted Calf · Brooklyn Cured
