Fattoria Italia vs Knorr · Bay Area shelf head-to-head
Fattoria Italia and Knorr, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Knorr carries more Brand PowerKnorr is in more Bay Area grocersKnorr fields the deeper lineupFattoria Italia sits further up the premium end
Fattoria Italia
Knorr
13
brand power
54
3
products
39
1
categories
5
1
subcategories
6
1
grocers
13
$1.13
price per oz
$1.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fattoria Italia▭ Knorr
Distribution · 30% of score4·54
F
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fattoria Italia
no top category Knorr doesn’t also play in.
only Knorr
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fattoria Italia · Knorr
