Fatty Sundays vs Glutino · Bay Area shelf head-to-head
Fatty Sundays and Glutino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Glutino carries more Brand PowerGlutino is in more Bay Area grocersFatty Sundays fields the deeper lineupFatty Sundays sits further up the premium end
Fatty Sundays
Glutino
27
brand power
41
18
products
13
1
categories
5
1
grocers
10
$10.09
avg price
$7.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fatty Sundays▭ Glutino
Distribution · 30% of score4·42
F
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fatty Sundays
no top category Glutino doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fatty Sundays · Glutino
