Favorite Day Bakery vs Good Journey · Bay Area shelf head-to-head
Favorite Day Bakery and Good Journey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Favorite Day Bakery carries more Brand PowerGood Journey is in more Bay Area grocersFavorite Day Bakery fields the deeper lineup
Favorite Day Bakery
Good Journey
44
brand power
18
36
products
5
8
categories
2
17
subcategories
2
1
grocers
3
$6.02
avg price
$3.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Favorite Day Bakery▭ Good Journey
Distribution · 30% of score4·13
F
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Favorite Day Bakery
only Good Journey
no top category Favorite Day Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Favorite Day Bakery · 1
only Good Journey · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Favorite Day Bakery · Good Journey