Feridies vs Snak Club · Bay Area shelf head-to-head
Feridies and Snak Club, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Feridies carries more Brand PowerFeridies is in more Bay Area grocersFeridies fields the deeper lineup
Feridies
Snak Club
34
brand power
24
12
products
7
3
categories
3
5
subcategories
4
11
grocers
4
$1.20
price per oz
92.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Feridies▭ Snak Club
Distribution · 30% of score46·17
S
carried in 11 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Feridies
no top category Snak Club doesn’t also play in.
only Snak Club
no top category Feridies doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Feridies · Snak Club