Ferrigno vs Fishwife · Bay Area shelf head-to-head
Ferrigno and Fishwife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fishwife carries more Brand PowerFishwife is in more Bay Area grocersFishwife fields the deeper lineup
Ferrigno
Fishwife
9
brand power
54
2
products
28
1
categories
3
1
subcategories
6
1
grocers
15
$13.84
avg price
$12.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ferrigno▭ Fishwife
Distribution · 30% of score4·63
F
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ferrigno
no top category Fishwife doesn’t also play in.
only Fishwife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ferrigno · 0
no exclusive doors — everywhere Ferrigno is, Fishwife is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ferrigno · Fishwife