Fever-tree vs Fruit B. · Bay Area shelf head-to-head
Fever-tree and Fruit B., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fever-tree carries more Brand PowerFever-tree is in more Bay Area grocersFever-tree fields the deeper lineup
Fever-tree
Fruit B.
63
brand power
9
43
products
2
5
categories
1
9
subcategories
2
20
grocers
1
$7.34
avg price
$2.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fever-tree▭ Fruit B.
Distribution · 30% of score83·4
F
carried in 20 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fever-tree
only Fruit B.
no top category Fever-tree doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fever-tree · Fruit B.