Fever-tree vs Hawaiian Soda Co. · Bay Area shelf head-to-head
Fever-tree and Hawaiian Soda Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fever-tree carries more Brand PowerFever-tree is in more Bay Area grocersFever-tree fields the deeper lineup
Fever-tree
Hawaiian Soda Co.
63
brand power
18
43
products
4
5
categories
2
9
subcategories
2
20
grocers
3
30.4¢
price per fl oz
30.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fever-tree▭ Hawaiian Soda Co.
Distribution · 30% of score83·13
H
carried in 20 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fever-tree
only Hawaiian Soda Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fever-tree · Hawaiian Soda Co.
