Fever-tree vs Schweppes · Bay Area shelf head-to-head
Fever-tree and Schweppes, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fever-tree carries more Brand PowerFever-tree is in more Bay Area grocersFever-tree fields the deeper lineupFever-tree sits further up the premium end
Fever-tree
Schweppes
63
brand power
18
43
products
10
5
categories
2
9
subcategories
2
20
grocers
5
30.4¢
price per fl oz
12.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fever-tree▭ Schweppes
Distribution · 30% of score83·21
S
carried in 20 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sparkling Water3 vs 3 SKUs
1% of shelf
only Fever-tree
only Schweppes
no top category Fever-tree doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fever-tree · Schweppes
