Ficacci vs International Gourmet · Bay Area shelf head-to-head
Ficacci and International Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
International Gourmet carries more Brand PowerInternational Gourmet fields the deeper lineup
Ficacci
International Gourmet
11
brand power
32
3
products
11
1
categories
5
1
grocers
1
$11.42
avg price
$9.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ficacci▭ International Gourmet
Distribution · 30% of score4·4
F
I
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ficacci
no top category International Gourmet doesn’t also play in.
only International Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ficacci · 1
only International Gourmet · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ficacci · International Gourmet