Field's vs Dietz & Watson · Bay Area shelf head-to-head
Field's and Dietz & Watson, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dietz & Watson carries more Brand PowerDietz & Watson is in more Bay Area grocersDietz & Watson fields the deeper lineup
Field's
Dietz & Watson
0
brand power
46
3
products
48
1
categories
7
1
subcategories
16
1
grocers
8
$11.89
avg price
$8.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Field's▭ Dietz & Watson
Distribution · 30% of score4·33
F
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Field's
no top category Dietz & Watson doesn’t also play in.
only Dietz & Watson
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Field's · 0
no exclusive doors — everywhere Field's is, Dietz & Watson is too.
only Dietz & Watson · 7
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field's · Dietz & Watson