Fieldwork Brewing Co. vs Lagunitas · Bay Area shelf head-to-head
Fieldwork Brewing Co. and Lagunitas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lagunitas carries more Brand PowerLagunitas is in more Bay Area grocersLagunitas fields the deeper lineupFieldwork Brewing Co. sits further up the premium end
Fieldwork Brewing Co.
Lagunitas
11
brand power
44
2
products
18
1
categories
4
3
grocers
11
66.4¢
price per fl oz
17.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fieldwork Brewing Co.▭ Lagunitas
Distribution · 30% of score13·46
F
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fieldwork Brewing Co.
no top category Lagunitas doesn’t also play in.
only Lagunitas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fieldwork Brewing Co. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fieldwork Brewing Co. · Lagunitas