Fieldwork vs Athletic Brewing Co. · Bay Area shelf head-to-head
Fieldwork and Athletic Brewing Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Athletic Brewing Co. carries more Brand PowerAthletic Brewing Co. is in more Bay Area grocersAthletic Brewing Co. fields the deeper lineupAthletic Brewing Co. sits further up the premium end
Fieldwork
Athletic Brewing Co.
25
brand power
52
6
products
57
2
categories
2
4
grocers
14
$14.00
avg price
$13.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fieldwork▭ Athletic Brewing Co.
Distribution · 30% of score17·58
F
carried in 4 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fieldwork
only Athletic Brewing Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fieldwork · 0
no exclusive doors — everywhere Fieldwork is, Athletic Brewing Co. is too.
only Athletic Brewing Co. · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fieldwork · Athletic Brewing Co.