Fieldwork vs Best Day Brewing · Bay Area shelf head-to-head
Fieldwork and Best Day Brewing, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Best Day Brewing carries more Brand PowerBest Day Brewing is in more Bay Area grocersBest Day Brewing fields the deeper lineupBest Day Brewing sits further up the premium end
Fieldwork
Best Day Brewing
25
brand power
51
6
products
25
2
categories
3
4
grocers
16
$14.00
avg price
$14.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fieldwork▭ Best Day Brewing
Distribution · 30% of score17·67
F
carried in 4 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fieldwork
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fieldwork · 0
no exclusive doors — everywhere Fieldwork is, Best Day Brewing is too.
only Best Day Brewing · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fieldwork · Best Day Brewing