Fiji vs Arrowhead · Bay Area shelf head-to-head
Fiji and Arrowhead, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arrowhead carries more Brand PowerArrowhead is in more Bay Area grocersArrowhead fields the deeper lineupFiji sits further up the premium end
Fiji
Arrowhead
37
brand power
44
8
products
19
1
categories
2
2
subcategories
2
14
grocers
15
10.8¢
price per fl oz
5.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fiji▭ Arrowhead
Distribution · 30% of score58·63
carried in 14 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fiji
no top category Arrowhead doesn’t also play in.
only Arrowhead
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fiji · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fiji · Arrowhead