Filema vs Partanna · Bay Area shelf head-to-head
Filema and Partanna, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Partanna carries more Brand PowerPartanna is in more Bay Area grocersPartanna fields the deeper lineup
Filema
Partanna
9
brand power
39
2
products
27
1
categories
3
1
grocers
5
$10.99
avg price
$30.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Filema▭ Partanna
Distribution · 30% of score4·21
F
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Filema
no top category Partanna doesn’t also play in.
only Partanna
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Filema · 0
no exclusive doors — everywhere Filema is, Partanna is too.
only Partanna · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Filema · Partanna