Fillo's vs Biena · Bay Area shelf head-to-head
Fillo's and Biena, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Biena is in more Bay Area grocersFillo's fields the deeper lineup
Fillo's
Biena
34
brand power
37
14
products
10
3
categories
1
6
subcategories
1
9
grocers
13
67.6¢
price per oz
$1.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fillo's▭ Biena
Distribution · 30% of score38·54
F
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fillo's
only Biena
no top category Fillo's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fillo's · 3
only Biena · 7
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fillo's · Biena