Fillo's vs Love Corn · Bay Area shelf head-to-head
Fillo's and Love Corn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Love Corn carries more Brand PowerLove Corn is in more Bay Area grocersFillo's fields the deeper lineupLove Corn sits further up the premium end
Fillo's
Love Corn
34
brand power
40
14
products
11
3
categories
3
9
grocers
13
67.6¢
price per oz
$1.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fillo's▭ Love Corn
Distribution · 30% of score38·54
F
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fillo's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fillo's · 3
only Love Corn · 7
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fillo's · Love Corn