Filthy vs Tres Agaves · Bay Area shelf head-to-head
Filthy and Tres Agaves, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Filthy carries more Brand PowerTres Agaves is in more Bay Area grocersFilthy fields the deeper lineupFilthy sits further up the premium end
Filthy
Tres Agaves
32
brand power
27
10
products
5
5
categories
3
6
subcategories
4
4
grocers
8
60.8¢
price per fl oz
45.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Filthy▭ Tres Agaves
Distribution · 30% of score17·33
F
T
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score57·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Mixers1 vs 1 SKUs
F
1% of shelf
only Filthy
only Tres Agaves
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Filthy · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Filthy · Tres Agaves