Fiorello vs Fiorello's · Bay Area shelf head-to-head
Fiorello and Fiorello's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fiorello's carries more Brand PowerFiorello's is in more Bay Area grocersFiorello's fields the deeper lineup
Fiorello
Fiorello's
7
brand power
42
2
products
51
1
categories
5
1
subcategories
6
2
grocers
11
$10.84
avg price
$9.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fiorello▭ Fiorello's
Distribution · 30% of score8·46
F
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fiorello
no top category Fiorello's doesn’t also play in.
only Fiorello's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fiorello · Fiorello's