Fiorello vs Talenti · Bay Area shelf head-to-head
Fiorello and Talenti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Talenti carries more Brand PowerTalenti is in more Bay Area grocersTalenti fields the deeper lineup
Fiorello
Talenti
7
brand power
51
2
products
36
1
categories
3
2
grocers
14
$10.84
avg price
$7.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fiorello▭ Talenti
Distribution · 30% of score8·58
F
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fiorello
no top category Talenti doesn’t also play in.
only Talenti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fiorello · 0
no exclusive doors — everywhere Fiorello is, Talenti is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fiorello · Talenti