Fiorello's vs Häagen-dazs · Bay Area shelf head-to-head
Fiorello's and Häagen-dazs, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Häagen-dazs carries more Brand PowerHäagen-dazs is in more Bay Area grocersHäagen-dazs fields the deeper lineupFiorello's sits further up the premium end
Fiorello's
Häagen-dazs
42
brand power
49
51
products
85
5
categories
2
6
subcategories
5
11
grocers
12
68.0¢
price per fl oz
64.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fiorello's▭ Häagen-dazs
Distribution · 30% of score46·50
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Desserts8 vs 5 SKUs
5% of shelf
only Fiorello's
only Häagen-dazs
no top category Fiorello's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fiorello's · 2
only Häagen-dazs · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fiorello's · Häagen-dazs
