Firebrand Breads vs Raymond's Sourdough Bread · Bay Area shelf head-to-head
Firebrand Breads and Raymond's Sourdough Bread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firebrand Breads carries more Brand PowerFirebrand Breads is in more Bay Area grocersFirebrand Breads fields the deeper lineup
Firebrand Breads
Raymond's Sourdough Bread
59
brand power
0
17
products
2
5
categories
1
9
subcategories
1
5
grocers
2
$8.30
avg price
$5.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Firebrand Breads▭ Raymond's Sourdough Bread
Distribution · 30% of score21·8
R
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Firebrand Breads
only Raymond's Sourdough Bread
no top category Firebrand Breads doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Firebrand Breads · 5
only Raymond's Sourdough Bread · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Firebrand Breads · Raymond's Sourdough Bread