First Light Farms vs Force Of Nature · Bay Area shelf head-to-head
First Light Farms and Force Of Nature, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Force Of Nature is in more Bay Area grocers
First Light Farms
Force Of Nature
54
brand power
52
8
products
10
4
categories
6
6
subcategories
6
5
grocers
8
$1.69
price per oz
$1.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ First Light Farms▭ Force Of Nature
Distribution · 30% of score21·33
F
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only First Light Farms
only Force Of Nature
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only First Light Farms · 2
only Force Of Nature · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: First Light Farms · Force Of Nature
