Fishwife vs Mouettes D’arvor · Bay Area shelf head-to-head
Fishwife and Mouettes D’arvor, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fishwife carries more Brand PowerFishwife is in more Bay Area grocersFishwife fields the deeper lineup
Fishwife
Mouettes D’arvor
54
brand power
0
28
products
2
3
categories
1
6
subcategories
2
15
grocers
1
$12.50
avg price
$9.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fishwife▭ Mouettes D’arvor
Distribution · 30% of score63·4
M
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fishwife
only Mouettes D’arvor
no top category Fishwife doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fishwife · Mouettes D’arvor