Fishwife vs Pepus · Bay Area shelf head-to-head
Fishwife and Pepus, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fishwife carries more Brand PowerFishwife is in more Bay Area grocersFishwife fields the deeper lineup
Fishwife
Pepus
54
brand power
9
28
products
2
3
categories
1
6
subcategories
1
15
grocers
1
$12.50
avg price
$8.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fishwife▭ Pepus
Distribution · 30% of score63·4
P
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score90·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fishwife
only Pepus
no top category Fishwife doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fishwife · Pepus