Fit Butters vs Once Again · Bay Area shelf head-to-head
Fit Butters and Once Again, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Once Again carries more Brand PowerOnce Again is in more Bay Area grocersOnce Again fields the deeper lineup
Fit Butters
Once Again
13
brand power
55
3
products
28
2
categories
5
2
subcategories
8
1
grocers
17
$16.99
avg price
$11.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fit Butters▭ Once Again
Distribution · 30% of score4·71
F
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fit Butters
only Once Again
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fit Butters · 0
no exclusive doors — everywhere Fit Butters is, Once Again is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fit Butters · Once Again
