Florida Crystals vs C&h · Bay Area shelf head-to-head
Florida Crystals and C&h, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
C&h carries more Brand PowerC&h is in more Bay Area grocersC&h fields the deeper lineupFlorida Crystals sits further up the premium end
Florida Crystals
C&h
17
brand power
47
2
products
17
1
categories
3
2
subcategories
4
5
grocers
13
20.6¢
price per oz
19.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Florida Crystals▭ C&h
Distribution · 30% of score21·54
F
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Florida Crystals
no top category C&h doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Florida Crystals · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Florida Crystals · C&h
