Flour + Water vs Pi00a · Bay Area shelf head-to-head
Flour + Water and Pi00a, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Flour + Water carries more Brand PowerFlour + Water is in more Bay Area grocersPi00a sits further up the premium end
Flour + Water
Pi00a
32
brand power
18
6
products
4
2
categories
2
5
subcategories
3
11
grocers
3
54.8¢
price per oz
$1.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flour + Water▭ Pi00a
Distribution · 30% of score46·13
P
carried in 11 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flour + Water
only Pi00a
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flour + Water · Pi00a
