Lining them up…
Flour + Water and Pi00a, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 11 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
who stocks each brand right now · shared, and each brand’s exclusive doors.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flour + Water · Pi00a
6 products in the catalog·4 products in the catalog
spans 2 categories · 5 subcategories·spans 2 categories · 3 subcategories
~0% average share on the shelves it competes on·~0% average share on the shelves it competes on
no exclusive doors — everywhere Pi00a is, Flour + Water is too.
