Flying Goose vs Lee Kum Kee · Bay Area shelf head-to-head
Flying Goose and Lee Kum Kee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lee Kum Kee carries more Brand PowerLee Kum Kee is in more Bay Area grocersLee Kum Kee fields the deeper lineup
Flying Goose
Lee Kum Kee
11
brand power
59
3
products
25
1
categories
5
1
subcategories
12
1
grocers
15
$6.98
avg price
$6.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flying Goose▭ Lee Kum Kee
Distribution · 30% of score4·63
F
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flying Goose
no top category Lee Kum Kee doesn’t also play in.
only Lee Kum Kee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Flying Goose · 0
no exclusive doors — everywhere Flying Goose is, Lee Kum Kee is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flying Goose · Lee Kum Kee