Fody vs Muir Glen · Bay Area shelf head-to-head
Fody and Muir Glen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Muir Glen carries more Brand PowerMuir Glen is in more Bay Area grocersMuir Glen fields the deeper lineup
Fody
Muir Glen
23
brand power
57
6
products
31
4
categories
4
5
subcategories
8
3
grocers
18
51.6¢
price per oz
31.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fody▭ Muir Glen
Distribution · 30% of score13·75
F
carried in 3 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fody
only Muir Glen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fody · 0
no exclusive doors — everywhere Fody is, Muir Glen is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fody · Muir Glen
