Follow Your Heart vs The Cultured Kitchen · Bay Area shelf head-to-head
Follow Your Heart and The Cultured Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Follow Your Heart carries more Brand PowerFollow Your Heart is in more Bay Area grocersFollow Your Heart fields the deeper lineup
Follow Your Heart
The Cultured Kitchen
52
brand power
11
24
products
2
3
categories
1
17
grocers
1
$8.29
avg price
$6.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Follow Your Heart▭ The Cultured Kitchen
Distribution · 30% of score71·4
T
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Follow Your Heart
only The Cultured Kitchen
no top category Follow Your Heart doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Follow Your Heart · The Cultured Kitchen
