Food For Life vs Guerrero · Bay Area shelf head-to-head
Food For Life and Guerrero, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Food For Life is in more Bay Area grocersGuerrero fields the deeper lineupFood For Life sits further up the premium end
Food For Life
Guerrero
53
brand power
52
27
products
35
4
categories
2
8
subcategories
5
18
grocers
8
46.9¢
price per oz
0.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Food For Life▭ Guerrero
Distribution · 30% of score75·33
G
carried in 18 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Food For Life
only Guerrero
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Food For Life · Guerrero
