Forno Bonomi vs St Michel · Bay Area shelf head-to-head
Forno Bonomi and St Michel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Forno Bonomi carries more Brand PowerForno Bonomi is in more Bay Area grocersForno Bonomi fields the deeper lineupSt Michel sits further up the premium end
Forno Bonomi
St Michel
32
brand power
17
7
products
4
3
categories
2
4
subcategories
3
13
grocers
2
$4.06
avg price
$11.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Forno Bonomi▭ St Michel
Distribution · 30% of score54·8
S
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Forno Bonomi
only St Michel
no top category Forno Bonomi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Forno Bonomi · St Michel