Fort Point vs Lagunitas · Bay Area shelf head-to-head
Fort Point and Lagunitas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lagunitas carries more Brand PowerLagunitas is in more Bay Area grocersLagunitas fields the deeper lineupFort Point sits further up the premium end
Fort Point
Lagunitas
36
brand power
44
8
products
18
2
categories
4
5
grocers
11
42.6¢
price per fl oz
17.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fort Point▭ Lagunitas
Distribution · 30% of score21·46
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fort Point
only Lagunitas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fort Point · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fort Point · Lagunitas
